Applause WordPress Redesign

Applause pioneered crowdtesting with 1.7 million testers across 200+ countries, helping enterprises like Google, PayPal, and Uber ship software with confidence. But their website had outgrown its architecture. We redesigned their entire WordPress platform, rebuilding the information architecture to handle 40+ solution pages, four distinct buyer pathways, and a content hub spanning blogs, podcasts, webinars, and customer stories. The result is an enterprise website that finally matches the scale of the company behind it.

Client

applause.com

Service

Website Redesign

Timeline

2-3 months

Technologies

WordPress, Custom PHP, ACF, Elementor

The Challange

Applause isn’t a small startup. They have 1.7 million testers, offices across five countries, and clients like Google, Uber, and PayPal. Their platform tests everything from mobile apps to AI features to payment systems. But their website had fallen behind the company’s growth and needed to handle complexity that most websites never face.

Massive Catalog, No Clear Path: 40+ solutions organized across four dimensions: by testing need, by technology, by industry, and by job function. The old site made it hard for buyers to find the right solution for their specific situation.
Navigation Couldn’t Handle Scale: Standard nav doesn’t work with 40+ pages. Visitors had to click through multiple levels to find what they needed. Enterprise buyers were dropping off before reaching relevant solutions.
AI Story Wasn’t Front and Center: Applause had invested heavily in generative AI testing, agentic AI testing, and AI-powered automation. But the site didn’t communicate they were leading the industry into AI-powered testing.
Content Was Scattered: Blogs, podcasts (“Ready, Test, Go.”), webinars, customer stories, and annual reports like the “State of Digital Quality” series all existed but weren’t organized to help buyers or position Applause as a thought leader.
Customer Stories Underused: Google, Uber, PayPal, Sony, Expedia. Names that build instant credibility. But social proof wasn’t strategically placed to influence buying decisions.

Our Solution

We rebuilt Applause’s website with one guiding question: how does a VP of Engineering at a Fortune 500 company find the exact testing solution they need in under 30 seconds? Everything we built, from the mega menu to the page structure to the content hierarchy, was designed to answer that question.

Key Deliverables

Four-Dimensional Mega Menu
Testing Need, Technology, Industry, Job Function
40+ Solution Pages
Each with ACF-powered custom layouts
AI-First Homepage
“Software Testing Reimagined for the Age of AI”
Multi-Format Resource Hub
Blog, Podcasts, Webinars, Customer Stories
Enterprise Social Proof
Google, Uber, PayPal, Sony showcase
Demo & Sales Funnel
Watch Demo + Contact Sales conversion paths

What Made This Redesign Different

Four-Dimensional Mega Menu: The hardest UX problem on the project. Buyers navigate 40+ solutions by Testing Need, Technology, Industry, or Job Function. An engineer finds mobile app testing in one click. A healthcare QA lead finds their industry page just as fast. Same menu, four entry points.
ACF-Powered Solution Templates: 40+ pages needed, so we created flexible ACF templates that let Applause’s team spin up new solution pages (like “Agentic AI Testing”) without touching code. Each pulls structured content: hero, problem statement, solution overview, use cases, and CTA.
AI Positioning Built Into Every Page: Homepage leads with “Software Testing Reimagined for the Age of AI.” But every section across the site reinforces how Applause combines human testers with AI, plus dedicated pages for Generative AI and Agentic AI testing.
Multi-Format Content Hub: Five content types in one resource center: Blog, Podcasts (Ready, Test, Go.), Webinars, Customer Stories, and Resource Library. Each with its own taxonomy, filtering, and featured content display.
Enterprise Client Showcase: Client logos (Google, Uber, PayPal, Sony, Spotify, ESPN) placed directly below the hero. Customer stories featuring brands like Audi woven through homepage and service pages.
Multi-Language Architecture: Full English, German, and French support for Applause’s global offices in Boston, Berlin, Herzliya, and Warsaw.

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